Meet NYSM by LES BASICS – the bastard lovechild of road safety and lifestyle, a new concept in sustainable agender urban visibility.

Rumoured to be an acronym for New York Sado-Masochism but more likely Now You See Me according to sources (shame) - NYSM brings evolution to LES BASICS’ development and production philosophy with the adoption of a low-impact circular artisan small-batch approach – think Robinson Crusoe shipwrecked at the door of of the LES BASICS north London studio with nothing more than an iPhone and the wifi code; reworking deadstock, overlooked and vintage garments by hand with help from some friendly natives in a small workshop a short walk away.

Hi-vis workwear has long been the preserve of construction workers and pedalers with its bold unmissable aesthetic, NYSM takes this inspiration and refines it into wearable everyday clothing for urban explorers and anyone who moves through life with purpose - for those who want to stand out when their life depends on it without looking like they just stepped out of the Intergalactic video.

Conceived in London and enjoyed worldwide, LES BASICS elevates key wardrobe staples from simple necessity into objects of desire.

Heralding the everyday by deflecting trends, the once mundane is redefined through premium fabrications and playful design to create a collection of not so basic basics.

Worn on their own or together as a modular wardrobe each piece is of the utmost comfort designed with everybody in mind to fit into any lifestyle.

Simplicity that invites everyone in.